SimpL is the AI Operating System for Sales Teams

It finds your buyers, writes the outreach, runs the follow ups, and learns from every deal. Review the first moves, then set autopilot to run the machine with you in the loop.

€100 per user per month for the first 3 months, then €350 per month. Based in Gallarate, Italy. Contact: privacy@simplsales.ai

What SimpL replaces

The prospecting stack: the list builder, the enrichment credits, the sequencer and the spreadsheets between them. You open one product, teach it the motion, and let autopilot execute more of it over time.

How SimpL is different from list tools with AI on top

List tools start from a database and decorate it. SimpL starts from your description of a buyer, reads the open web directly and builds watchers for it. There is no list to buy and no database to go stale.

SimpL pricing

Really no credits. We rebuilt all of our scrapers in house, so research and enrichment cost us very little and cost you nothing. Unlimited lookups, unlimited watchers, one flat price — €100/month for the first 3 months, then €350 per month per seat.

Does SimpL work without you?

Yes, when you turn autopilot on. Every message starts as a draft while SimpL learns your taste. Once you trust the pattern, it can send and follow up inside your rules, report what happened, and pause any time from the bar.

SimpL setup time

Describe what you sell and who buys it in a few sentences. The first feed builds itself the same day, and it gets sharper every week as your outcomes come in.

SimpL CRM integration

Yes. Deals, contacts and outcomes sync with your CRM, so the graph learns from what actually closes and your pipeline stays where your team expects it.

SimpL data privacy

No. Your graph is trained on your market and your outcomes, for you. It is the reason SimpL gets better for your team specifically.

SimpL

Brand kit

Our logo, our colours, our words. Take them.

Everything you need to show SimpL correctly, in files you can actually use. Click any value to copy it, download what you need, and get on with your day. No form, no email, no waiting on us.

Logos and app icon in one zip, with a short usage note inside.

Clear space and minimum size

Leave room equal to the height of the mark on all four sides. Below the sizes here the tail of the swoosh closes up and it stops reading as a logo.

  • Clear space1× mark height, every side
  • Minimum mark16 px tall
  • Minimum wordmark96 px wide

  • Clear space equals the height of the mark

Please do not

The logo has one shape and two colours. Each of these breaks it.

  • Recolour it

    Ink or paper. Nothing else, not even your brand colour.

  • Fill it with a gradient

    The mark is flat and stays flat.

  • Stretch or squash it

    Scale both axes together, always.

  • Rotate or flip it

    The swoosh has a direction. Keep it.

  • Add shadows or outlines

    No glow, no stroke, no bevel.

  • Put it on a busy photo

    If it is hard to read, it is wrong. Use a solid surface.

Colour

Near-black ink on near-white paper carries the brand. The interface itself is built from a small set of neutral tokens that flip between light and dark.

Show values as

Click any value to copy it

Core

Interface tokens

These are the CSS custom properties the product and this site actually read, so matching them is how a partner surface ends up looking like ours. Each has a light value and a dark one.

  • Page

    The page behind everything

    --background

  • Card

    Cards, panels and anything raised off the page

    --card

  • Inset

    Inset fills: table headers, quiet rows, code blocks

    --muted

  • Text

    Headings and body copy

    --foreground

  • Muted text

    Secondary text, captions and labels

    --muted-foreground

  • Line

    Every hairline, card edge and divider

    --border

One exception worth knowing: fixed chrome that always sits on a known surface — the nav pill, the closing block — is written as ink or paper at an opacity rather than as a token, because it must not follow the theme.

Type

One family, four weights. Display sizes are set tight and medium, never bold. Body text is left alone at its natural spacing.

Typeface

Poppins

Google Fonts

Free on Google Fonts, open licence, no purchase to make.

Web font

@import url("https://fonts.googleapis.com/css2?family=Poppins:wght@400;500;600;700&display=swap");

CSS stack

font-family: "Poppins", ui-sans-serif, system-ui, sans-serif;

Weights

  • 400 · RegularSignals do not wait for your sequence.
  • 500 · MediumSignals do not wait for your sequence.
  • 600 · SemiBoldSignals do not wait for your sequence.
  • 700 · BoldSignals do not wait for your sequence.

Scale

The steps below are the ones this site ships. The CSS beside each is exactly what we use.

  • Hero

    Signals do not wait for your sequence.

    font-size: clamp(38px, 5.4vw, 74px);
line-height: 1.06;
letter-spacing: -0.03em;
font-weight: 500;

  • Display

    Signals do not wait for your sequence.

    font-size: clamp(34px, 4.8vw, 58px);
line-height: 1.06;
letter-spacing: -0.03em;
font-weight: 500;

  • Section heading

    Signals do not wait for your sequence.

    font-size: clamp(26px, 3.2vw, 40px);
line-height: 1.12;
letter-spacing: -0.02em;
font-weight: 500;

  • Subheading

    Signals do not wait for your sequence.

    font-size: clamp(22px, 2.6vw, 32px);
line-height: 1.15;
letter-spacing: -0.02em;
font-weight: 500;

  • Lead paragraph

    Signals do not wait for your sequence.

    font-size: 16px;
line-height: 1.625;
letter-spacing: 0;
font-weight: 400;

  • Body

    Signals do not wait for your sequence.

    font-size: 15px;
line-height: 1.625;
letter-spacing: 0;
font-weight: 400;

  • Caption

    Signals do not wait for your sequence.

    font-size: 13px;
line-height: 1.375;
letter-spacing: 0;
font-weight: 400;

Words

Short sentences. Plain nouns. We say what the product does and we do not oversell it. If a line could have been written by any sales tool, it is not ours.

The name

SimpLNeverSimplSIMPLsimplSimpleSimPL

Capital S, capital L. One word, no space, no full stop.

Product terms

How we capitalise the things inside the product.

  • Autopilot
  • Human Outreach
  • the memory graph
  • signal watchers
  • the morning feed
  • Labs
  • Releases

Boilerplate

Ready to paste into a press release, a partner page or a directory listing.

One line

SimpL is the AI operating system for sales teams.

Short

SimpL is the AI operating system for sales teams. It finds your buyers from live signals on the open web, writes the outreach, runs the follow ups, and learns from every deal. You review the first moves, then set Autopilot to run the machine with you in the loop.

Long

SimpL is the AI operating system for sales teams. Instead of buying a list and decorating it, you describe the buyer you want and SimpL reads the open web directly, building watchers that surface companies the moment something changes. It writes each message for one person from the signal that surfaced them, runs the follow ups, and feeds every outcome back into a memory graph trained on your market alone. You review the first moves; once the pattern is trusted, Autopilot executes inside the rules it learned and you keep the ability to pause it at any time. SimpL S.r.l. was founded in 2024 and is based in Gallarate, Italy.

How we write

Not rules for you, but the ones we hold ourselves to.

  • Say the thing

    "It writes the follow up" beats "streamlines engagement workflows".

  • Short sentences

    One idea each. Cut the clause you were about to add.

  • Specifics over adjectives

    A named signal, a real number, a real hour of the morning.

  • Admit the limits

    Drafts first, Autopilot later. We say so rather than implying magic.

  • No revolution talk

    No "game changing", no "unleash", no "10x". Ever.

Company facts

For the boilerplate at the bottom of the release.

Something missing?

If you need an asset that is not here, a founder photo, a product screenshot at a specific size, or a quote for a piece you are writing, ask and you will get it the same day.

Email us

SimpL is the AI Operating System for Sales Teams

Get SimpL and watch the first feed build itself on your market.

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